Willo Homes offers affordable routes into home ownership through shared ownership, rent to buy and Help to Buy. As a not-for-profit brand, it reinvests surplus into homes and communities, guided by values of trust, inclusion and success. Focused on sustainability and customer needs, Willo Homes helps people onto the property ladder while supporting safer, stronger neighbourhoods.
Redsash was asked to design the logo and brand for Willo Homes, the affordable home ownership arm of Salix Homes. Our goal was to create an identity that approachable and trustworthy, reflecting Willo Homes’ mission to make buying a home more accessible through shared ownership, rent to buy and Help to Buy schemes. The new brand captures their core values of trust, inclusion and success, while also highlighting their commitment to reinvesting in communities and building sustainable neighbourhoods. The result is a clear, confident identity that positions Willo Homes as a reliable partner for people taking their first steps onto the property ladder.
